Light Reading


PRIMAL – The cartoon every 90’s kid dreamed about

When I first started watching this newly released series, Primal, I was not really sure what to expect other than intense violence. As a through-and-through 90’s kid myself, well some violent cartoon with the animation style that is truly iconic to the era was just up my ally...

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Twitch rebrand pays tribute to classic game heroes; doubles down on the retro

Pika Pika yellow and Princess Peach pink are all yours in Twitch's brand new look – but the purple stays. Twitch just got a rebrand, in what's the major streaming and game platform's first big redesign since launching in 2011. With its internal design team at the helm, the ...

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Cannabis Branding – How to design for the budding marijuana market

Find the right designs and touch the right audience by taking a leaf out of big studio's books on branding for the cannabis industry. One of the first things any outsider notices when driving around certain parts of the United States is out-of-home advertising for cannabis and c...

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